Agency: Haygarth
Role: Assistant Art Director
Lightyear
In partnership with Disney/Pixar. We created a shopper toolkit and licensed packs to promote the new Lightyear movie coming out in Summer 2022.
Non-Insert Back of pack
Non-Insert Half Back of pack
Shopper Toolkit
Shopper Toolkit
Web Banners
Ad Slicks
Eggo Stuffed Bites
Tasked to create a toolkit to sell-in New Eggo Bites. We kept the familiar Eggo look and feel, while incorporating the style of the new packaging to create a toolkit for retailers to use to promote the new bites in their stores.
Coupon
Freezer Cling
Shelf Blade
Web Banners
MorningStar Farms
With a new look and feel coming from the brand teams. We were tasked to create 3 toolkit visuals to highlight each brand and a co-branded visual with the new look & feel.
Social Post
In-Store Display Card
Digital Ads
Pretextos Pringoles
For the World Cup, Pringles wanted to encourage people to call off their prior engagements to watch the World Cup instead.
Easel Card
Web Banners
Ad Slicks
Pitch Work
Working at an agency requires a lot of ideation. At the end of it all, much of it ends up on the cutting room floor. Here are a sample of concepts that didn’t quite make it.
